A digital marketing system (DMS) is a method of centralized channel distribution used primarily by software as a service products. It combines a Content Management System (CMS) with syndication across web, mobile, scannable surface, and social channels.
DMS can manage any part of the web process, including web design, web hosting, domain registering, marketing, content creation and other standard methods of web promotion. The goal of web publication is to give the user a digital ‘home’ on the web, where clients, guests, fans and other web browsers arrive as a destination. Other methods of digital marketing often work to drive traffic to the web channel.